The Client:

Showcasing the finest materials sourced from Europe’s foremost ateliers, luxury fashion label Three Graces London has amassed a loyal following since it launched in 2015; coveted by press and customers alike. The brand can be found in the world’s best stockists, from Harrods to Matches.com.

The Brief: 

To build a story around the Three Graces London Summer 21 Collection via a series of email newsletters. To foster a sense of wanderlust by helping the customer envisage where and how she might wear the new pieces – leading to boosted sales and engagement.