The Client

ME+EM is leading the revolution on ‘intelligent styling’. Founded in 2009 by Clare Hornby after her own search for comfortable luxury came up short, the British label now serves as the unofficial uniform of fashion editors and women on the go. The secret to its success? ME+EM clothing cuts out the middleman with designs that align with its three ‘Fs’ – flattering and functional with wear-forever appeal.

The Brief

A series of SEO content pieces for the editorial section of the ME+EM website.