Blogs, editorial articles and brand journals are all great tools for boosting SEO, building interest, providing unique insight and encouraging unrivalled customer loyalty.

The best blog posts and articles feel original and relevant; establishing the brand behind the piece as an authority on the subject.

Because of their more informal tone, and the fact that they can be easily linked to from social media, blogs drive traffic to your site and encourage invaluable interaction with your target audience.

CASE STUDIES

Journal posts for natural beauty brand land&water: https://land-and-water.co.uk/blogs/journal

Blog posts for Watergate Bay Hotel in Cornwall: https://www.watergatebay.co.uk/blog/

Blog posts for Another Place Hotel in the Lake District: https://another.place/blog/

Brand profile feature for a lifestyle magazine: www.drift-cornwall.co.uk/post/higher-consciousness

Online journal for luxury fashion brand Three Graces London: threegraceslondon.com/blogs/journal

Articles for a wellness brand: consciousspaces.com/blogs/science

Blog for luxury self-catering accommodation company Beach Retreats: www.beachretreats.co.uk/explore/

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