Writing a brand biography (or ‘about the brand’) is like distilling a company’s narrative into a concise, appealing and informative piece of text that can be deployed on websites, incorporated into marketing materials, edited down for social media, used to win new business, or shared with press, stockists and collaborators.

When creating a brand biography, I identify the target customer before crafting a story that will connect with them; giving an accurate portrayal of what the brand stands for, its history, and establishing a powerful sense of expertise and credibility.