Whether it’s for a product launch, an event, an opening or a business announcement, if you want media coverage, you need an effective press release.

Journalists are inundated with PR requests, so your press release needs to grab (and then hold) their attention.

I have written many releases over the years, ranging from those alerting press to art installations, events or design collaborations, to more descriptive press notes to create interest around a product launch or the presentation of a new fashion collection.

These releases all resulted in positive press coverage in respected publications including The Telegraph, The Evening Standard, vogue.co.uk, vanityfair.com and wallpaper.com amongst others.