If you have an e-commerce website, compelling product descriptions are arguably the most important piece of copywriting on your whole site. They could be the difference between a sale, or the customer going elsewhere.

As well as making a real difference to your conversion rates, effective, well-written product descriptions help to bring your product to life; effortlessly conveying the personality of your brand.

Information packed product descriptions will also help your site to rank higher in search engines – automatically optimising your site for the products that you’re selling.