The Client:
Nestled in rolling countryside, Easton is Lincolnshire’s very own ‘lost garden’; and the centre of hundreds of years of horticultural history. Nurtured back to life after being hidden by brambles and battered by war, Easton boasts landscaped gardens with meadows, orchards, woodland, holiday cottages, a courtyard shop and a quaint tearoom – all on the site of a 16th-century manor house.
The Brief:
Easton commissioned content agency Stranger Collective to write all the copy for their new website. The content needed to inspire and engage readers – and feel in keeping with the newly reimagined Brand Tone of Voice (also developed by Stranger Collective). I wrote copy for various areas of the new website, including the shop and ‘about’ pages.